Websites and software for jewellers.
Helmsman designs and builds jewellery websites and online stores that let the pieces sell themselves, with collections, appointments and checkout that work on a phone. Behind the counter, we build the stock and billing system around weight, purity and making charges.
- Jewellery brands
- 3 sites and stores
- From
- first design to launch
- Every project
- under NDA
Sound familiar?
What we hear most from jewellers:
- The website shows last season's collection, and every enquiry still comes by phone.
- Gold rates change every day, so prices online are always out of date.
- Bridal customers want to see a piece before they visit, and cannot book a time.
- Stock is counted by weight and purity, and the books never quite agree with the safe.
- Pieces out with karigars or on approval are tracked in a register.
What we build
- 01
Collection websites
The jewellery takes centre stage
Collections, bridal stories and press laid out so the photography does the selling, as rich on a phone as on a desktop.
- 02
Online stores
From product page to checkout
Product pages, care guides and a checkout made for high-value buying.
- 03
Appointments
Book a visit, not a call
Customers pick a time to see a piece in the store.
- 04
Stock by weight and purity
Every gram accounted for
Gross and net weight, purity and making charges on every item, so the counter and the books agree.
- 05
Job work & approvals
Pieces out, pieces back
Metal issued to karigars and pieces sent on approval, tracked until they return.
What should a jewellery website do?
Sell the visit as much as the piece. Show collections in photography that does the work, put bridal appointments one tap away, and keep product pages clear on metal and care. Most fine jewellery is still bought in the store; the website decides which store.
Can fine jewellery sell online?
Yes, when the store earns trust: real photography, clear details, care guides and a checkout with nothing in the way. Zeff's store is built around its photography for exactly that reason.
Can you build jewellery stock and billing software?
Yes, the way we build our ERPs. Every item carries its gross and net weight, purity and making charges, the day's metal rate drives the price, and pieces out with karigars or on approval are tracked until they come back. A single module starts at $3,000.
Software for jewellers, answered.
Do you build websites for jewellery brands?
Yes. Our work includes Raniwala's bridal jewellery website and online stores for Zeff and Little by Little.
Can customers book a store appointment from the website?
Yes. Raniwala's website puts appointments one tap away.
Can a jewellery website show prices from today's gold rate?
Yes. Each price is worked out from the item's weight, purity and making charges and the rate you enter each day.
Do you sign an NDA?
Yes, on every project.


